I founded Graphnic Designs Inc. in November 2023 to further develop and implement my skills as a graphic designer and service provider. Since the launch, I have created pitch and presentation decks, custom logos, websites, portfolios, business cards, and both static and animated marketing materials for individuals and large companies alike. Please take a look at a selection of my work below.
**To maintain the confidentiality of my clients' projects, some written content has been blurred or replaced with Lorem Ipsum filler text.
CLIENTS
BOB'S DANCE SHOP
This client drew significant inspiration from this fem-bot image (right) and aimed to use it as a design guide to refresh their current logo for a more elevated and futuristic look and feel. By retaining the original logo's font, I transformed their flat, 2D design into a sleek 3D chrome, incorporating the sunset gradient color palette from the reference image's background and added a light effect to the peaks of select letters. I also manipulated the shapes of the "s" and "p" in "Bobs Dance Shop" to better align with the client's vision, and created a starry background and gradient spheres to complement and accompany the logo design.
Redesign Image Inspo
FOXTALE CREATIVE
This creative agency recognized the need for a refresh and aimed to elevate their website with more premium design choices. To execute their vision, I implemented simple yet impactful adjustments to page layouts, element spacing, fonts, hover and text effects, video banners, slideshows, imagery and more throughout the site. Each page was reimagined with these elements to establish a cohesive appearance that is clean, fun, and professional.
MANHOLCON
This construction management company required a pitch deck that succinctly detailed their services and capabilities along with a portfolio that showcased their completed projects and achievements. To align with their existing website, I utilized the same color palette, font styles and introduced custom elements such as a QR code link, color coded keys, outline graphics and dynamic imagery for visual appeal. The goal was to create a direct, clean and clear experience for clients with organized layouts, simple color theory, and toplined information. Ultimately, through close collaboration with the client during the design process, we created a well-organized deck and portfolio that reflected the intended purpose and identity of the brand.
Business Card
Pitch Deck + Logo Design
Portfolio
Website Elements
Animated Infographics
*for Instagram
GenXYZen.net
Leading the creation of this coaching and consulting brand's website, logo, and photography was a fantastic experience. Drawing inspiration from yoga and mindfulness teachings, we aimed for a soothing, organic, and uncomplicated brand feel, with a strong emphasis on professionalism and service messaging. To achieve this, we used a modern-earthy color palette of greens and whites, enhanced with plant shadow imagery to create a clean and inviting atmosphere. Next, we conducted a photoshoot capturing the client in various outfits and scenarios that reflect the brads services, giving users relatable visuals as they explore the site. With a simple layout, clear call-to-action buttons, and minimal pages, we focused on essential information and services for an effortless user experience. For the logo I harmonized different symbols to create a meaningful icon. The base of the logo features an infinity symbol that doubles as a pair of folded legs to mimic a person in prayer with the persons "body" encased in shapes that evoke the petals of a lotus flower.
Macellus
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Futura Light
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Logo
Photography
*The subject and background of these photos were retouched in Photoshop
Website
Flagstick50
With their motto "Your State, Your Style", this state themed golf apparel company is all about creating loud and unique designs for golf lovers to sport both on and off the course. Their focus so far has been on creating designs for the state specific consumers, but now, they want to create a more universal design that can represent all 50 states and be worn by anyone. Their idea was a patriotic eagle that personified their "cool/tough guy" brand feel, interacting with their logo (a golf flagstick with the number 50 on it). With this steer in mind, I created two approaches to a specific character that would be easily recognizable and connect with the brand's target audience.
Final Design
Working Design Proposal
